Search Ads Optimization (SAO) is now PeakASA Optimize
A new name. A new platform. The same mission: help you profit from Apple Search Ads.
Why the Change?
When we started building our Apple Search Ads platform, the working name was simple: Search Ads Optimization (SAO). It described what the tool did. But as our platform grew — adding AI-powered bidding, MMP integrations, ASO tools, and cohort analytics — the name no longer captured the full picture.
PeakASA represents what we're building: a platform that helps you reach the peak of your Apple Search Ads performance. Optimize is our flagship product — the AI campaign management engine at the heart of it all.
What's New
This isn't just a rebrand. We've rebuilt the platform from the ground up:
- Agentic AI Bidding — Our new AI engine doesn't follow rules; it reasons about your campaigns and makes decisions autonomously.
- Revenue-First Optimization — We now integrate with 10+ MMPs to optimize for actual subscription revenue, not just installs.
- PeakASA Rank — A complementary ASO tool that connects keyword rankings to revenue, giving you the full organic + paid picture.
- New Dashboard — Completely redesigned for clarity, with cohort views, ROAS tracking, and keyword-level revenue attribution.
What Stays the Same
Our mission hasn't changed: we want to make Apple Search Ads profitable for every app developer, from indie to enterprise. We still offer:
- PRO plan at $49/mo — flat fee, no percentage of ad spend
- 14-day free trial with full access
- Enterprise plans with dedicated support and strategy
- Apple-approved third-party provider status
For Existing Users
If you're already using SAO, nothing changes on your end. Your account, data, and campaigns are all intact. You'll simply see the new PeakASA branding when you log in. All existing URLs and API endpoints will continue to work.